UK brands plot world domination, impeded by red tape

UK business leaders and government wince when they hear that only four of the top 100 global brands are from the United Kingdom. The poor standing is starker still when viewed alongside the United Kingdom's rivals France (8) and Germany (11). But efforts are now afoot to improve this embarrassing situation, according to a new report into how the United Kingdom can improve its IP regime to create a warmer environment for domestic brands.