TTAB refuses registration despite consent agreement

Despite a consent agreement between the applicant and the registrant, the Trademark Trial and Appeal Board (TTAB) affirmed the refusal to register ‘time traveler blonde’ for beer based on likelihood of confusion with the prior registered TIME TRAVELER mark for beer, ale and lager. The TTAB quickly determined that the respective goods and trade channels were the same and that the purchase of beer could be made on impulse without careful deliberation.