TTAB finds PRETZEL CRISPS to be generic – again

Frito-Lay opposed Princeton’s application for the mark PRETZEL CRISPS, claiming that it was generic and had not acquired distinctiveness. On remand, the Trademark Trial and Appeal Board again held that consumers perceive PRETZEL CRISPS to be the common name for pretzel crackers and cancelled the registration on the Supplemental Register. It also sustained an opposition against the application to register the term on the Principal Register.