Trademarks may make for a better innovation index in China

World Trademark Review has previously explored the connection between trademarks and innovation, most recently through a study of CTMs and Benelux marks. That analysis found “a strong link” between the two, with trademark filings indicating that new products and services were coming onto the market. But what about in developing economies specifically? That question was recently considered by Cooley LLP’s Brian Focarino in a paper using China as a case study on trademark-measured innovation.