Trademarks are the foundation upon which IP value creation is built

The annual INTA meeting – the USTA meeting as was – is by far the oldest and biggest annual IP event of them all. It brings together delegates from dozens of countries and totally takes over every city in which it is held. This year in Washington DC is no exception. Everywhere you look there are delegates wandering the streets with INTA passes hung round their necks. Many are jet-lagged, some are slightly befuddled, all are looking for the next law firm reception or heading to the convention centre for a session or a meeting.

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