Trademark protection for intelligent designs

Last year, adidas won $300 million in damages in its famous trademark infringement case against Payless. The award was later reduced and now both sides have appealed, prolonging a lively debate over dilution of a famous mark and the extent to which the question of confusion can bleed into legitimate third-party designs. WTR spoke to corporate counsel at adidas, Asics and K-Swiss to hear how they build their cases.