Trademark owners beware: augmented reality can pollute your brand

There's a new form of trademark infringement on the horizon. For the past few years, brand owners have been scratching their heads over what to do when third parties use their trademarks in online games and virtual worlds. The merging of parody, free speech and trademark infringement has led brands into some murky waters. Now programmers have come up with a new way to play with brand value: augmented reality.