Trademark industry state of play: let us know the latest trends and challenges

Trademark practitioners are once again invited to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry, tracks industry trends and identifies how practice is evolving to counter new threats and embrace fresh opportunities. Participation in the survey is free of charge and designed to give counsel – both in-house and in private practice – the opportunity to have their say on the state of the trademark industry.

Last year’s survey revealed that in-house departments were being radically altered due to budgetary challenges. In total, just 10.2% of in-house respondents expected to send more work to external counsel in 2017. In the previous year’s survey, that figure was over 25%. On the flip-side, in the law firm sector, private practitioners voiced confidence for the year ahead. This was the result of nearly 70% of respondents reporting a rise in their trademark workload and income – a seven-year high for both.

So did 2017 live up to expectations for law firm practitioners? Did corporate departments send less work to outside counsel as they predicted? One year on, we are asking the trademark community to have their say on the current state of the industry, and predict what the future may bring. As mentioned, there is no cost for participating in the survey, and any views that you supply will be used only to build up a general picture of the state of the market (your responses may therefore be used anonymously in editorial, but will not be attributed to you, and your information will not be used for any commercial purpose). 

Completion of the survey should take no more than 10-15 minutes. The results will be presented in issue 72 of World Trademark Review, with additional coverage on our website.

The survey form for in-house/corporate counsel is available here.

The survey form for law firm practitioners is available here.

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