Trademark associations should take ‘less dogmatic approach’ to plain packaging, expert urges

A panel of trademark experts have written what is claimed to be the first full-length legal and policy analysis of the IP aspects of regulatory measures affecting the packaging of certain health-related goods. Talking to World Trademark Review, a co-author of the work says that the tobacco industry’s fight against plain packaging is on the verge of defeat, and that IP associations must rethink their lobbying approach against similar measures.