Top 10 trademark stories for September

WTR has previously tackled the advantages and pitfalls of working with celebrities in product endorsement deals. Last month we considered the celebrity perspective, following footballer Gareth Bale’s record-breaking transfer to Spanish La Liga side Real Madrid. WTR’s readers were intrigued by the question ‘how best to manage a brand like Bale?’, the story topping the league of most-read blogs in September.