Top 10 trademark stories for October

The most-read story on the World Trademark Review blog last month concerned a federal complaint filed by an app developer against Google. The complaint focused on the whack-a-mole phenomenon as it relates to trademark infringement in the app store environment. While a straight trademark dispute, our interview with the attorney raised the question of whether more needs to be done when operators are aware of repeated trademark infringements related to a particular term in their app stores.