TMCH expects uptick in brand engagement when contended strings go live

At the end of January, 34,400 marks from 104 countries had been submitted to the Trademark Clearinghouse (TMCH), yet the pace of registrations has not really kept up with initial expectations. To discuss why, and how, the TMCH is itself taking the message to brand owners, we spoke to sales and marketing manager Peter Van De Wielle.

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