Time to prepare for Amazon’s expanded universe of brand pages?

Following in the footsteps of Facebook and Google+, Amazon is set to rollout its own ‘brand pages’ service. The Amazon Pages initiative will expand the company’s online retailing focus by providing a third-party platform for brand owners to market their own products – and might also explain some of the company’s applications to run new gTLDs. WTR examines the key issues that trademark counsel should consider.