Time to finalize your new gTLD trademark enforcement strategy

Trademark lawyers may be fed up with talking about the new gTLD programme, but many are also morbidly fascinated by it. These individuals will be interested in a new list of prospective applicants. It is fascinating to see the diversity of new gTLDs and consider gloomily how they may infringe on trademarks owned by some of the world's best brands. If '.money' or '.car' take off and brand owners from the relevant sectors have no strategy to respond, imagine the consequences.

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