Time for brand owners to talk to auction sites?
At a time when many brand owners are looking at strategies to counter counterfeit goods being sold on online auction sites, Frederick Mostert, chief IP and lead counsel for Richemont International, has urged brand owners to engage in negotiations with online auction sites, rather than rushing to litigate. Mostert asserts that this process has enabled his company to achieve the same results at a fraction of the cost.
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