Third-party bids on trademarked keywords on the rise, says hospitality industry study
Recent research suggests that online travel agencies are progressively bidding on internet search keywords that incorporate terms trademarked by hotel chains. The findings highlight the pressure on brand owners to monitor increasing online uses of their trademarked terms by third parties.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.