The world’s first BioEconomy Academy’s ambitious plans to brand and market GIs

Rouse has entered into a partnership with Thailand’s Biodiversity Economy Development Office and the United Nations Development Agency to launch the world’s first BioEconomy Academy. The academy will work closely with WIPO to create branding strategies for Thailand’s geographical indications, and its efforts to highlight the importance of IP could improve the domestic framework for all brands and give Thai companies a renewed focus on international markets.