The quandary for brand owners as ‘.sucks’ unveils $2,499 registration fee
It has been announced that sunrise registrations (and most brand-related registrations outside sunrise) in the ‘.sucks’ string will cost $2,499, making defensive registrations a costly proposition and one many brands will struggle to justify. John Berard, CEO of Vox Populi Registry, has unapologetically told WTR that the pricing is “responsive to the opportunity”.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.