The new gTLDs landscape in Asia assessed in the latest edition of World Trademark Review

Issue 58 of World Trademark Review is now available online to subscribers. Our cover story assesses the new gTLDs landscape in Asia. While the region appears to be ahead of the curve when it comes to awareness and adoption, a slow start for certain internationalised domain names may cause brands to worry about their investments – whether for defensive or marketing purposes. We analyse the latest metrics and consider whether new gTLD expenditure is likely to pay off for Asian players.