The missing 50%: brand absentees illustrate room for INTA growth

The cover story of WTR issue 42 centred on The BrandFinance Global 500, which measures the 500 most valuable brands in the world on an annual basis. This week WTR compared this year’s top 100 brands list with the INTA attendee list to ascertain which brands were sending corporate trademark counsel and which are notable by their absence.