The Internet just changed: gTLDs (and their subsequent brand challenges) are a go

Over five years ago WTR ran analysis of ICANN’s approval of a recommendation to expand the number of top-level domains in the generic domain name space. Since then we have followed its development, and the implications for brand owners, closely. Last night, new gTLDs finally became a reality after the first of the new strings were delegated to the root zone.

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