The full version of the 2020 WTR 300 is now available

WTR is pleased to announce the publication of the enhanced version of the 2020 WTR 300: The World’s Leading Corporate Trademark Professionals list, providing insight into the achievements and career paths of these industry leaders.

In May we revealed the individuals included in the 2020 edition, based on a community-led research project designed to identify those deemed to be the leading lights of the corporate trademark world. The full methodology for the publication is available here but, in summary, we ran a four-month campaign to elicit nominations from the trademark community. Individuals who received multiple nominations from outside their own organisation were longlisted and the editorial team then engaged in additional research and outreach before deciding on the final list.

At the time we noted that the teams at Facebook, Apple and Amazon.com boasted deep benches of trademark expertise. However, the full list also illustrates the talent available to companies the world over as they seek to create, protect and exploit IP rights.

For the enhanced version, now accessible online, we approached those celebrated and invited them to supply a more detailed profile of their achievements and activities. (To clarify, this was an editorially led project designed to shine a spotlight on the industry’s elite. There was no cost associated with making nominations or for inclusion in the final list, nor for submitting profiles.)

These biographies – sharing the experiences and expertise of these industry pioneers – are now available to view online. Click here to access the enhanced edition.

WTR is polling law firm and corporate trademark professionals for their thoughts on how the trademark services sector is matching up to expectations. If you use search and watch, renewals and recordals, and general trademark portfolio management services, you can have your say on the market and the innovations you would like to see here, and below.