The developments set to shape the future of trademarks: issue 71 out now

With 2017 in the rear view mirror, in the latest edition of World Trademark Review (now available online to subscribers) we have identified 25 trademark industry developments and trends that you should be mindful of in the months and years ahead.

The year 2017 will be remembered as a time of political and social upheaval – and this transformative period looks set to continue into 2018. As the last year has shown, there will be a whole host of developments which, by their very nature, are impossible to predict. However, for our cover story the World Trademark Review editorial team examined a broad swathe of topics – from technological innovations and IP office changes to political events and legislative predictions – to uncover the known unknowns of future risks and opportunities. From that research we have identified 25 key trademark industry developments and trends to follow. If we have missed anything, do let us know.

Staying with the theme of handling change, this issue we also present an exclusive in-depth interview with Anheuser-Busch InBev’s IP team. The company’s much-anticipated acquisition of SABMiller in October 2016 was a landmark event, which it seized on as an opportunity to refresh the way it managed brand rights. We explore just how this transition was successfully managed.

Elsewhere, we present a strategic analysis of the application of trademark royalty rates for intercompany transfer pricing, anti-counterfeiting advice for Indonesia and an exploration of the factors to consider when seeking to prove reputation in China. We also turn our attention to the US International Trade Commission, which faces two significant obstacles to becoming a more prominent trademark litigation forum.

In addition, this issue contains an update on developments at the US Patent and Trademark Office from Mary Boney Denison; a report containing the key takeaways from the recent Managing Trademark Assets event in Chicago; all the usual news and analysis; and the latest advice from our Country Correspondents on the trademark issues stemming from the use and misuse of the Internet, both in their respective jurisdictions and on a global basis.

Subscribers can access the latest issue online here.

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