The changing colour of trademark protection
With a combination of registered rights, brand owners are in a stronger
position to combat piracy. For example, while a logo may be protected by a trademark,
so too may the colour of that logo or, in some jurisdictions, just the colour
itself. Because the registrability of colour is growing in importance worldwide,
Gladys Mirandah of Ella Cheong Mirandah & Sprusons examines the position
in a number of jurisdictions.
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