The buzz is back at the INTA
The INTA has found its mojo once again. After what have seemed like several flat annual meetings in a row, the buzz around the convention centre in Washington DC, where this year’s event is taking place, has been palpable. The conversations are more animated, the exhibition hall is busier, the sessions are more incisive; and as for the evening receptions, well let’s just say that they have been lively and leave it at that! All in all it’s just like it used to be; except that there are many more people in attendance – a record number, in fact, with some even saying the total could be pushing 10,000.
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