The big business potential of trademark and domain name service providers

No trademark counsel finds it easy to win more budget from senior management. This battle becomes even trickier when the argument is made on behalf of a company that the trademark counsel wants to hire for its domain name and internet-related services. Many counsel do not know how to convince senior management why they should allocate the budget for such spend. This was the subject of a conversation I had recently with David Gandy, managing director of Group NBT's corporate brand management division.