The Avengers face a new adversary: trademark professionals

The imminent release of a deluxe box-set of Marvel films has been postponed until 2013 due to a trademark dispute over the packaging of the items. The box-set, which includes this year’s smash-hit The Avengers, was to be sold in a briefcase-style container; however, the owners of the original briefcase have filed for trademark infringement. The dispute offers some important insights into the treatment of product packaging.