Taylor Swift working with JD.com and Alibaba to combat fakes as brand partnerships rise
Rival e-commerce giants Alibaba and JD.com have lately placed a lot of focus on convincing foreign companies that their respective sites offer the best way to address counterfeits in China. Yesterday’s announcement by representatives of Taylor Swift that the star would work with both platforms to sell authorised merchandise in China was a coup for each. The move also delivers a major visibility boost to JD.com’s launch of a “US mall” dedicated to selling products from US brands to Chinese consumers.
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