Taylor Swift, '.sucks' mischief, plain packaging videogames and Batman: INTA 2016 day one report

Orlando is currently packed to the rafters with trademark lawyers attending INTA’s 2016 Annual Meeting. World Trademark Review reporters Tim Lince, Jacob Schindler and Cassie Lam present some of their highlights from the first full day of the event, including what Taylor Swift can teach us about personal branding, IP anecdotes featuring Harry Potter, Vox Populi's latest '.sucks' INTA marketing stunt and observations from an INTA newbie.

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