Switzerland: Gillette's G is not the best a man can get

That is, if the 'man' is a trademark examiner with the Swiss IP office. Mark owners have long criticized the Swiss authorities for being overly strict when it comes to trademark examination. But, in a new ruling of the Federal Administrative Court, the authorities are probably on the button. The court has denied Gillette's application to register its letter G as a trademark, arguing that the mark is not distinctive enough.

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