Switzerland: Gillette's G is not the best a man can get
That is, if the 'man' is a trademark examiner with the Swiss IP office. Mark owners have long criticized the Swiss authorities for being overly strict when it comes to trademark examination. But, in a new ruling of the Federal Administrative Court, the authorities are probably on the button. The court has denied Gillette's application to register its letter G as a trademark, arguing that the mark is not distinctive enough.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.