“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement

A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach and, in doing so, has shown how large brands can avoid accusations of trademark bullying when enforcing their rights.

Get unlimited access to all WTR content