“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement
A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach and, in doing so, has shown how large brands can avoid accusations of trademark bullying when enforcing their rights.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.