As ‘.sucks’ goes on marketing offensive, counsel are urged to engage on new gTLDs

One talking point at this year’s INTA Annual meeting has been the marketing offensive launched by ‘.sucks’. During the conference it has been hard to ignore the mobile billboard driving around with ‘inta.sucks’ emblazoned on its side, or to avoid having ‘.sucks’ branded condoms pressed into your hands. We have also heard rumours that more marketing activities are planned.