Study finds senior executives fear trademark infringement, but will they loosen enforcement purse strings?
New research has revealed that 80% of C-level executives feel that trademark infringement is on the rise, with more than half reporting that their organisation has initiated legal action against third parties in a bid to defend their brands. While a useful insight into the concerns of senior management, the challenge for counsel is turning this into budgetary support for trademark enforcement endeavours.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.