Study finds senior executives fear trademark infringement, but will they loosen enforcement purse strings?

New research has revealed that 80% of C-level executives feel that trademark infringement is on the rise, with more than half reporting that their organisation has initiated legal action against third parties in a bid to defend their brands. While a useful insight into the concerns of senior management, the challenge for counsel is turning this into budgetary support for trademark enforcement endeavours.

Unlock unlimited access to all WTR content