Stopping telemarketers stealing your customers

The UK High Court has shed some much-needed lighton the slightly dubious methods employed bytelemarketers that seek to piggy-back on anotherbrand owner's success by blurring the distinctionbetween themselves and the brand owner. The rulingprovides guidance on the extent to which such tradersare expected to go in distinguishing their productsand services from those of other traders to ensure theystay on the right side of the law


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