Slütsof v Instagram highlights unpredictability of domain name enforcement

Instagram’s cease-and-desist letter to an individual who registered ‘slutsofinstagram.com’, and the site owner’s response, has been widely reported by media outlets. The respondent, Matt Unsworth, told World Trademark Review that the coverage led to the website getting “a million hits in under a day” and one trademark attorney argues that, despite that, Instagram took the right stance.

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