Singles’ Day showcases increasing importance of global brands to Alibaba Group (and vice versa)
The results of Alibaba’s latest Singles’ Day promotion show that major international brands played a more prominent role than ever in the company’s flagship sales event. This growing influence of major trademark holders as Alibaba stakeholders could play a positive role in spurring on the platform’s ongoing trademark enforcement efforts.
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.