Should BP's trademark team be airdropped into the Gulf?
As brand strategists wallow in the horror of BP's brand disaster, here at WTR we're wondering whether the trademark team could have been better positioned to help the company prepare for a brand implosion.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.