Session line-ups revealed for next week’s Brand Protection Greater China conference

World Trademark Review is pleased to present the session-by-session speaking faculty for Brand Protection Greater China, which takes place in Shanghai on December 7. A handful of delegate places remain for next week’s high-level interactive event, which has been designed to deliver practical, actionable takeaways for professionals engaged in protection and enforcement activities across the region.

Structured around six concise plenary sessions, Brand Protection Greater China will be a unique forum, specifically drilling down into best practice that is reflective of local nuances and trends, and drawing on the perspective of both those protecting brands day-to-day and the officials with whom they must work.

The full speaker line-up, by session, is as follows:

Shaping your environment: building and managing the brand protection function

  • Simon Jim, Managing director, Brand M.O. (moderator)
  • Colin Chen, Chairman, QBPC
  • James Luo, Managing partner, Lawjay Partners
  • Sam Zhou, General manager and brand protection, Greater China, Procter & Gamble

On the ground: proactive brand protection policing and response programmes

  • Trevor Little, Editor, World Trademark Review (moderator)
  • Joann Chan, Vice president, business development department, Sinofaith IP Group
  • Angela Chen, Brand protection manager, Asia-Pacific, Ford Motor Company
  • Jerry Xia, Deputy general counsel and chief IP counsel, Asia-Pacific, Honeywell Co Ltd

Administrative anti-counterfeiting raids: best practice in working with state and local AICs

  • Crystal Chen, Partner, Tsai Lee & Chen (moderator)
  • Conan Chen, Security and trademark protection manager, Asia-Pacific, Estée Lauder
  • Huirong Gu, Deputy director of trademark supervision division, Shanghai AIC
  • Michael Yu, Senior IP protection manager, Greater China and Southeast Asia, Schneider Electric

Anti-counterfeiting battles at the border: working with customs authorities

  • Fabio Giacopello, Managing partner, HFG Law & Intellectual Property (moderator)
  • Herman Cheung, Manager, illicit trade strategies and prevention, Asia, Philip Morris International
  • Wai B Zee, General counsel, WeWork Asia-Pacific

Navigating the Chinese court system: judicial enforcement

  • Xiaobing Wang, Partner, Lung Tin Intellectual Property Agent (moderator)
  • Iris Chao, Senior trademark counsel, Johnson & Johnson
  • Christy Chen, Senior IP counsel, AkzoNobel

Maintaining brand integrity and revenues in a fragmented online environment

  • Joe Simone, Director, Simone IP Services (moderator)
  • Niklas Fu, Senior digital enforcement manager, Richemont
  • Ellen Lin, Senior legal director,
  • Jan Wei, Director and senior legal counsel, Western Digital

The limited number of remaining delegate places will be allocated on a first-come, first-served basis – click here now to reserve your place for just $795.

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