SAMSONITE v SAMS: Higher Board issues exemplary decision on similarity, taking into account well-known status of earlier mark

Turkey

In a victory for Samsonite, the Higher Board of the Turkish Patent and Trademark Office has found that the marks SAMS and SAMSONITE were similar. Among other things, the ‘swirl’ device in the SAMSONITE mark separated and emphasised the element ‘Sams’.

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