Risks and opportunities in livestreaming; inside Wells Fargo’s IP strategy; Amazon extends anti-counterfeiting programme; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Monday 10 August

Considering the approach to damages in the United States and Colombia, this guest piece argued that civil and common law systems appear to be moving together, rather than apart, meaning that rights holders can expect more multi-faceted, holistic decisions, which attempt to right the wrong done. Read more

We called for contributions to our survey seeking views on trademark search, watch and portfolio management services. Complete our short survey here

Tuesday 11 August

After Amazon announced the expansion of its Project Zero initiative to seven new countries – the latest in a series of anti-counterfeiting announcements made by the e-commerce giant – we explored what this means for rights holders. Read more

New Chinese shipping agent Sugargoo officially launched this week, with its primary marketing focused on forums for western buyers of counterfeit goods. We spoke to a customer services agent who, worryingly, explained how we could ship a haul of fake goods to sell in the United States. Read more

IP Australia teaming up with the National Rugby League, the launch of a ‘China quit India’ brand campaign, WhatsApp and Google being used by scammers to dupe consumers, Lao joining TMclass, and much more, featured in our Tuesday news round-up. Read more

Founders of some of the world’s most successful trademark firms shared their tips for turning a vision into a success story, offering insight into crafting a unique business strategy, engaging stakeholders and managing the work-life balance. Read more

Wednesday 12 August

New research from WTR analysed the brand protection of some of the most successful independent video games and found significant gaps that could lead to expensive legal issues. Read more

A new book, The Great Catapult: How Integrated IP Management Will Shoot Your Brand to Success, aims to take the IP message to the C-suite, so WTR sat down with author Zeeger Vink to get the inside track on the publication and its mission. Read more

The application of the case-by-case examination approach in trademark refusal reviews raises a number of concerns and questions for applicants. This guest piece explained why and suggested solutions. Read more

Thursday 13 August

China has taken to livestreaming to drive e-commerce sales and encourage consumerism. However, with opportunity comes risk and a whole host of brand challenges have emerged, as our analysis explained. Read more

In-house and private practice counsel tasked with protecting the likes of BMW, Dulux, Jeep, Levi Strauss and Tiffany & Co revealed the secrets to their success in China and outline a number of key steps for famous brand owners looking to secure well-known status in the region. Read more

The latest measures to combat delays caused by covid-19 lockdowns saw the Hong Kong IP Office confirm the continuation of its 'special work arrangements' until at least 23 August 2020. The announcement means that the public service counter will remain closed, with the agency recommending users to take advantage of its e-services or send documents by post. Read more

Friday 14 August

WTR sat down with Wells Fargo’s trademark team to explore how they manage brand creation and protection in an evolving banking sector. Read more

In the second instalment in our new series in which national IP offices share the non-core tools and services that they have launched or are developing for the future, Margaret Tregurtha, deputy director of the general policy and corporate division, provided an inside look at innovation at IP Australia. Read more

The Saudi Authority for Intellectual Property looking to regulate its IP industry, Instagram’s new Reels brand facing a trademark lawsuit, Ben & Jerry’s getting political (again), another Amazon anti-counterfeiting action, and much more, featured in our Friday news digest. Read more

Saturday 15 August

In January 2018, the cover story of issue 71 of WTR saw the editorial team identify and explore 25 developments that we felt would shape the future of trademarks in the years to follow. For this week’s delve into our archive of trademark content, we revisited some of our predictions. Read more


Unlock unlimited access to all WTR content