Residual goodwill cannot save TRU Kids Inc from losing opposition to rival mark

TRU Kids Inc, owner of the TOYS “R” US brand and associated marks, has lost its opposition to Y&C Wholesale Ltd’s UK trademark application for the word mark GroceriesRus for services in Class 39, including “[d]elivery of groceries to consumers, foods, household goods”.

The opposition was based on Section 5(4)(a) of the Trademarks Act 1994 and opposed all services in the application.

Section 5(4)(a) prohibits registration of a sign, if its use can be prevented by any rule of law that protects an unregistered trademark or other sign used in the course of trade, in particular passing off. TRU Kids asserted that, in light of its earlier goodwill, use of the GroceriesRus mark would constitute a misrepresentation, as consumers would perceive a connection between GroceriesRus and its business, leading to inevitable damage in the form of injury to reputation, loss of control or dilution of its TOYS “R” US brand.

Further, it claimed that ‘Rus’ was the primary distinctive element of the GroceriesRus mark and was primarily associated with it (and its predecessor in title) in the United Kingdom. Y&C Wholesale filed a defence and counterstatement denying the claims and challenging TRU Kids to prove the existence of goodwill in the TOYS “R” US mark.

Decision of the UK Intellectual Property Office


The hearing officer first dealt with the challenge to the existence of goodwill in the TOYS “R” US mark. TRU Kids had acquired this  mark, including the goodwill associated with it, in 2019 from Geoffrey LLC and its parent company TOYS “R” US, Inc, which had traded in the United Kingdom (via its subsidiary, Toys “R” Us Limited) from 1985 to 2018 (at which point it had 85 physical stores in the United Kingdom).

Y&C Wholesale argued that any goodwill generated by TOYS “R” US would have accrued to Toys “R” Us Limited  and that TRU Kids had not established a clear chain of title from that UK subsidiary. The hearing officer disagreed, holding that TRU Kids and its predecessor in title owned any remaining goodwill as a result of the transfer of the same from Geoffrey LLC.

The hearing officer considered both the nature of “residual goodwill” and whether the sign TOYS “R” US was distinctive or associated with any residual goodwill of the ceased business at the date of the opposed application (17 November 2020).Following a cessation of trading, a business could retain an enforceable goodwill for a time, depending on the facts. It is unnecessary for the  business to have concrete plans for restarting operations, but the longer it is left un-resumed, the likelier it is that the goodwill will dwindle to such an extent that it cannot found an action for passing off.

TRU Kids’ evidence of plans to relaunch the business post-dated the application. The hearing officer disagreed with Y&C Wholesale that this evidence was irrelevant, stating that it was if it looked back at the situation at the relevant date. This evidence established that a strong goodwill existed at the start of 2022 (post-application date), which suggested that it was also present at the application date in 2020. The level of sales in the years up to the cessation of trading, the nationwide presence and the evidence that TOYS “R” US was, at its height, a household name, led the hearing officer to conclude that the mark had a fairly strong level of residual goodwill at the relevant date, but associated with the physical retail stores.

The hearing officer then found that the sign TOYS “R” US was distinctive of that goodwill, even if predominantly used in a stylised form. The hearing officer did, however, agree with Y&C Wholesale that the evidence did not establish use of the goods themselves and should be accordingly restricted. Overall, they were satisfied that, as at the relevant date, TRU Kids had a fairly strong goodwill in relation to “in-store retail services relating to toys, games, playthings, and electrical and electronic goods and accessories for these goods” and that the sign TOYS “R” US was distinctive of this goodwill.

Misrepresentation and damage

The hearing officer disagreed with TRU Kids’ submission that the TOYS “R” US sign was highly distinctive, finding instead that it had an average level of distinctiveness (as it alluded to some of the services provided, but the incorrect grammar in the mark was striking). The hearing officer further found a medium degree of visual and aural similarity between the respective signs but no, or at best a very low, degree of conceptual similarity between them.

TRU Kids claimed that on encountering GroceriesRus, the public would assume a connection between the opponent and the applicant, or an expansion of its retail services. The hearing officer disagreed, merely wondering about  whether there is a trade connection was not sufficient for a passing-off action to succeed. The move from physical retail stores selling toys, games and electronic goods to the delivery of groceries was not a logical diversification.

Despite TRU Kids having a strong residual goodwill, therefore, the hearing officer concluded that the similarities between the earlier sign and the contested mark were not strong enough and the fields of activity too far apart for the customer to be deceived in such a way as to cause damage to TRU Kids. Accordingly, the opposition under Section 5(4)(a) was dismissed.  


Oppositions brought solely under Section 5(4)(a) are relatively uncommon. The case provides a rare in-depth review of the law of passing off, in particular, on the concept of residual goodwill and the circumstances in which it may survive business cessation.

This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

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