'React World' fallout shows tangible effects of online backlash; what next for the Fine Brothers?

A YouTube comedy channel with 14 million subscribers has been forced to reverse plans to license the format of its popular ‘reaction’ videos and apply for trademarks for the names of its shows due to a huge online backlash. The dramatic loss of subscribers suffered by the Fine Brothers in the aftermath of its original announcement illustrates the very real impact that a backlash can have due to a change in IP strategy.

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