Rangers deal highlights difficulty of valuing - and capitalising on - a troubled brand

Rangers International Football Club has released a statement to the London Stock Exchange, announcing that the club has entered into agreements with SportsDirect.com Retail Limited and associated companies to provide a long-term on-going credit facility of up to £10m – with trademarks central to the deal. The natural question to ask is whether the club got the best deal possible while using its prime IP asset as leverage.

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