Pros and cons of DIY filings highlighted by USPTO as ‘Trademark King’ vows to fight on

The availability of online tools that make trademark filings accessible to all are, in most respects, a positive development. However, the flipside is that such offerings can result in applicants investing in the process without fully understanding trademark law or first seeking specialist help. This appears to be the case with the self-proclaimed 'Trademark King', who has spent up to $50,000 in trademark filings that one commentator has labelled “void from the outset”.