‘Proof is in the pudding’; call for action following Alibaba’s latest anti-counterfeiting comments

Alibaba Group executive chairman Jack Ma has given an update on his company’s stance on counterfeits, in which he doubled-down on his commitment to tackle counterfeit goods on Alibaba’s e-commerce platforms. However, while these latest comments were broadly welcomed by the IP experts we spoke to, there was a call for Alibaba to provide a firm timeline for the anti-counterfeiting measures they have in the works.