Programme revealed for WTR’s upcoming two-day summit in London

WTR is pleased to unveil the programme for the Trademark Summit Europe 2023. Taking place in London on 15 and 16 March 2023, the event will give brand professionals an opportunity to explore solutions to current and emerging brand protection challenges, as well as gain new insight into portfolio building and monetisation.

Building on the success of WTR’s Brand Protection Online and Managing Trademark Assets events, this high-level conference will offer over 10 hours of content and eight hours of networking across the two days.

In terms of the former, the summit will facilitate discussion, benchmarking and the sharing of best practice around topics including Web3, trademark team leadership and ensuring that economic pressures don’t impact the business’ IP goals.

The speaker line-up will be revealed soon. In the meantime, the topics for the two days are presented below. Click here to access the day split and timings.  

The recession survival guide

In a difficult economic climate, the immediate impact is often cost-cutting and supply chain shortages. Against that backdrop, portfolio review and canny control of brand assets is more important than ever.

  • Adapting ecommerce brand protection strategies to reflect the new reality 
  • How to ensure that cost-cutting doesn’t impact team objectives and results  
  • Enhancing communication to C-suite executives: ensuring brand buy-in

An efficient approach to litigation in 2023

Evolving litigation strategies to keep pace with infringement trends is a challenge – and as purse-strings tighten, efficiencies and enhancing the chances of success become more important than ever before.

  • Assessing when to take action and what kind
  • Cost-effectively preparing for litigation and its potential outcomes 
  • How new and mooted regulations and laws could impact enforcement efforts

The implications of Web3

Optimising your portfolio for, and enforcing across, the decentralised web is a significant challenge. The key to success lies in strategising for the future now.

  • Assessing your brand coverage and reducing space for error 
  • Blockchain domain and data ownership: what the future looks like  
  • Enforcement in Web3: new approaches or do the old ways work?

Fighting fakes at a time of increasing consumer demand for cheap goods

With the cost of living rising, consumers are on the hunt for more bargains, providing opportunities for counterfeiters to capitalise. As the war on fakes escalates, new approaches are needed to ensure your brand is protected in the long-term.

  • Assessing and mitigating infringement risk in the expanding social media and messaging environment  
  • How the relationship with consumers has evolved, and what this means for legal teams 
  • Actions your brand should be taking for the future 

Managing, developing, and maintaining a robust trademark portfolio

Rights owners need to take a purposeful approach to managing and maintaining their portfolio, understanding which procedures are invaluable when seeking to enhance business ROI and protection.

  • Strategies for developing your portfolio: assessing gaps and cutting fat 
  • Managing global coverage on limited resource  
  • How to monitor and respond to global trends and events

Protecting brand reputation during different economic conditions

With consumers facing increasing economic pressure, it is more important than ever for brands to focus on their reputation and ensuring that goodwill and the relationship with customers is stronger than ever.

  • Climate crisis: how can you spot and reduce the risk of greenwashing? 
  • Knowing and acting on your brand values to enhance reputation 
  • The impact IP has on future growth and economic stability, and how to communicate that 

Beyond trademark rights: a 360-degree approach to IP protection

Trademarks rights underpin successful protection efforts but are not the only option in the enforcement toolbox. A multi-dimensional approach to rights can enhance the trademark team’s endeavours.

  • The changing designs regime and what it means for brand owners
  • Data as an IP asset and the role of trademark council in protecting it 
  • Copyright and trademark: the perfect enforcement blend

A guide to effective trademark leadership

Leading your trademark team into success requires strong vision, interpersonal skills, and adaptability. What are the best ways to approach team management to enable growth?

  • Decision making and development: transitioning from ‘do-er’ to leader 
  • Cross department collaboration: knowing what you don’t know and where to find help 
  • Effective strategies for developing and retaining talent 

Legislation updates from across the globe

Get up to date with legislative reform and the potential implications brand owners need to be aware of.

  • The treatment of registered and unregistered trademarks 
  • Ecommerce and social media regulation: liability issues 
  • Enforcement environment changes you need to know about

Monetising your marks

Brands underpin business performance, but successful commercialisation is not a given. Monetising your trademark requires a nuanced and tailored approach.

  • Licencing and franchising: common pitfalls to avoid  
  • A proactive approach to getting deals done: the role of brand professionals 
  • Is your portfolio ready to be monetised? 

Registration is now open. The event is free to attend for in-house brand professionals, with a ‘super early’ discounted delegate fee available to law firm professionals until 4 January 2023. For details, click here.

Unlock unlimited access to all WTR content