Predicting the future of the Redskins brand

This week The Washington Post’s Frances Stead Sellers spoke to linguistic expert Geoffrey Nunberg, who argued that linguistic analysis of big data could make an important contribution to analysis of when a term is also a slur. However, linguistics is just one dimension of the debate over the Washington Redskins team name, posing the question of whether trademark law, marketing considerations, social justice concerns, economics or political pressure will ultimately prove persuasive in the battle for change.

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