Predicting gTLD take-up: survey provides clues

As gTLDs move ever closer to launch, the one unknowable for applicants and non-applicants alike is the likely uptake in terms of internet user behaviour. Will non-applicants rue their decision to not apply? Will consumers prove sceptical of the introduction of hundreds of new TLDs? Or will the reality be somewhere in the middle? New research has set out to provide some answers.

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