Pokémon GO illustrates the power of AR: what it means for trademark counsel

While still in its nascent stages, the success of Pokémon GO has provided a glimpse into the potential of augmented reality (AR) – and if the technology goes truly mainstream, there will be a direct impact on the work of trademark counsel. A new study from Perkins Coie and virtual reality proponent Upload takes a look at industry expectations for AR and virtual reality.