Playing the game: how brand owners and ICANN's new president must work together

Inviting trademark owners to voice their anxieties over the expansion of the generic top-level domain space has kickstarted a fierce debate. While the Internet Corporation for Assigned Names and Numbers is busy facilitating this, WTR considers how the body's new president and chief executive will respond to brand owners going forward - and what the IP community can do to keep its concerns on the agenda.